Amazon to Launch Mobile Ads, in a Threat to Google and Facebook
- Online retailer pushing video ad space in its smartphone apps
- Product-related video content can keep shoppers from defecting
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Amazon.com Inc. has hit on a new way to grab a chunk of the $129 billion digital advertising market now dominated by Google and Facebook Inc.: sell video spots on the e-commerce giant’s smartphone shopping app.
Amazon has been beta testing the ads on Apple Inc.’s iOS platform for several months, according to people familiar with the plan. A similar product for Google’s Android platform is planned for later this year, said the people, who asked not to be identified because they’re not authorized to share the information publicly.